There are a variety of marketing techniques that can be used to increase the number of children enrolled at your school or childcare center. However, it is important to consider what your unique offerings are and how they will set you apart from other childcare providers.

Many parents find Boost Childcare Enrolments and schools by searching online, so it is essential to have a strong digital presence. This means having a professional website and keeping social media accounts active, including updates of your child’s daily activities and photos. It also means ensuring that it is easy for Families to get in touch with you by having clear contact information and an online form on your website.

Boost Childcare Enrolments: Tips to Keep Your Centre Full

A savvy marketing strategy will also include leveraging word of mouth and local networks to generate interest in your centre. Encourage your existing families to write reviews of your childcare facility and share them on social media. This can be a powerful and cost-effective way to increase your reach and grow enrolments.

Another important strategy is to invest in staff. Investing in training and supporting staff is one of the most effective ways to improve the quality of child care and promote a culture that values quality. This includes providing incentives for staff to stay at your childcare center, such as bonus payments and signing on and referral bonuses.

Finally, investing in a childcare subsidy system can make high-quality childcare more affordable for low-income families. Two recent working papers have shown that a combination of demand-side subsidies targeting families seeking care and supply-side subsidies for childcare providers can have a substantial impact on increasing the availability of affordable, high-quality childcare.